Archive for 2005

digital-telepathy, Inc is one of only 600 advertisers and agencies that have been selected to pilot campaigns using MSN’s adCenter paid-search system. Now open to American testing, the system has already successfully completed six months of testing in Singapore and France. Though there is a high demand for the new service, MSN adCenter will continue to feature Yahoo search ads until its contract with Yahoo expires in June 2006 and the number of testers is limited.

During its preliminary usage, digital-telepathy, Inc. has been able to create especially strong campaigns due to the freshness of MSN adCenter. Unlike on other existing platforms where strong competition yields expensive access to popular keywords, the low level of competition in MSN adCenter allows digital-telepathy, Inc. to produce powerful campaigns. With low-rate access to highly-sought-after keywords, dt’s campaigns result in higher than average conversion rates at a lower cost.

“There is an extraordinary advantage during this pilot program to generate a massive amount of traffic at a fraction of the cost as compared to other paid search solutions,” says Chuck Longanecker, CEO of digital-telepathy, Inc. “With only 600 advertisers, you avoid the bidding wars that significantly raise the cost per click prices. Bottom line, you get more leads per dollar spent:”

The platform will be released to the general public 1st quarter ’06 making this an exciting and crucial opportunity to get in on the ground level and invest in a campaign to solidify your positioning within your industry.

MSN adCenter’s behavioral and demographic targeting features are the main differentiators between MSN and both Google and Yahoo’s paid search programs. For example, with adCenter, a large travel Web site can target holiday packages to consumers in certain areas of the country and target college students in an upcoming spring break promotion.

Another unique aspect of adCenter is its ability for advertisers to boost their bids in certain demographics by adding one word to a search phrase. Advertisers can add a word such as “free” to the name of a product; thereby making it possible for them to target two very different demographic sets. As the program rolls out, demographic targeting will continue to differentiate MSN from its competitors.

digital-telepathy, Inc has the unique ability to build client campaigns using the new MSN adCenter paid-search system. If you are interested in benefiting from this new service, request more information here.

Worried that U.S. search engines are too dominant, the Japanese government is considering starting up a rival search engine, reports the E-Commerce Times. The Japanese Ministry of Economy, Trade and Industry will convene a study group consisting of about 20 Japanese electronics companies and universities to look at the market for search engines and is reportedly ready to spend tens of millions of dollars over a five-year period to develop a viable rival.

Google has plenty to crow about, accounting for 42 percent of search sessions in November among the 15 top search engines, writes MediaPost, citing Hitwise data. Moreover, Google’s average session time was more than 12 minutes. At number two, Yahoo’s market share was 17 percent and average session time of more than 11 minutes. With 14 percent of search sessions and an average session time of nearly seven minute, MSN Search was third November.

Google is preparing to launch the next phase of its print-media buying program, via which it attempts to extend the reach of its online advertisers by buying and reselling print ad inventory from consumer tech and business magazines, writes MediaPost. The new move is the result of Google’s consultations with a council of thought leaders from Google’s top ad agencies. Though Google spokesmen would provide no specifics, one confirmed that Google is exploring ways of extending its reach via other forms of offline media, but would not say exactly which.

Under the terms of the deal, Google will become the only shareholder in AOL other than Time Warner Inc. “This agreement is key to fulfilling our commitment to realize the potential of AOL’s very large online audience,” said Dick Parsons, chairman of Time Warner, in a statement.

Google and AOL said they would collaborate on video search and showcase AOL’s premium video service within the Google Video product. The companies will also expand display advertising throughout the Google network, and create an AOL Marketplace that will allow AOL to sell search advertising directly to advertisers on AOL-owned properties, according to the deal’s terms.

AOL content is to become more accessible to Google’s Web crawlers - through which users and content are matched - and AOL will receive marketing credits for its Web properties.