You’re busy.
Who isn’t!? With the economy being rockier than a marriage between a cat and a dog, you need to stay busy anyway. So, more than likely, there will never be a time when you walk into the office and say, “You know what - I have ab-sa-lutely nothing to do today, and I’m bored.” But should that stop you or your firm from having a little fun in the office? Especially when you yourself are creative, or you’re dealing with and managing creatives all day?
I say no.
Let’s face it, we’re all just a bunch of giant toddlers with drivers licenses. And we need to make it a point to never forget that fact even if, and especially when, you’re knee deep in client shtuff. We all need to have a little fun once in a great while, and frankly I’m not the kinda guy that gets that kind of thing outta my system with a Nerf-Zooka in the office.
I need more sophisticated fun. I need pointless, non-client work to do. I need something that puts me to work. Something that shows off my [and my crew's] abilities, but makes me giggle like an idiot every time I move my mouse.
I need to make pointless, yet amazingly fun WEBSITES!
Here are a few examples….
EXAMPLE 1:
This one’s just cute and inventive. 3-D Glasses? Who woulda thunk?
http://snowdin.com/
EXAMPLE 2:
Don’t be too disturbed. This one has my name written all over it.
http://www.rga.com/holiday07/
EXAMPLE 3:
And of course, one of my all time favorites, the simple…
http://www.IsItChristmas.com
Brilliance at its finest.
And these are just HOLIDAY ideas…
Strictly on a business level, these are truly brilliant moves. Seriously kids, what generates buzz more than a funny website? Some of these ideas are simple to implement, some are more unique. But there are tons of people out there in the real world who are all looking for a reason NOT to finish that TPS Report. Give them that reason. Find out what tricks you and your crew have up your sleeve [hurdles you've jumped and moves you've learned from past client websites] and build that pointless, funny, entertaining website!
Clients who are daring [like Burger King, VW, Skittles] occasionally take a dive off the Safety Cliff head-first into the murky waters of pointless fun, and have the numbers to prove that it was well worth their time, effort, and money. But those kinds of clients don’t come knocking all the time. Give them a reason to come to you.
I know, I know… Your work has made you MINDLESS at times and deep-fried. The last thing you want to do is THINK more about website design or even LOOK at a computer monitor. BUT KEEP THOSE GOOFY IDEAS that you and your crew have!! You can make something out of them.
MY NUMBER 1 RULE IS: Entertain yourselves. Be true to that nut-job inside you and you’ll never go wrong. A client that sees and understands that nut-job will pay you handsomely for your nut-jobby-ness. And when that happens, and the bills are paid, you won’t even consider all the work you’ve done as work at all.
Build it… And they will come play.
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