addi+ions blog: Insights from the Internet Obsessed

When I tell people that I am a designer one of the first responses is, “so like… you do logos and stuff?” Branding and creating logos is in fact one of my job responsibilities. Although it is not a large aspect of my work, it is often one of the most challenging. The logo bears a lot of responsibility. It expresses the brand and acts as the most important source of recognition and familiarity. It also represents the values associated with the brand. Needless to say, creating a logo is a heavy burden. Continue reading