addi+ions blog: Insights from the Internet Obsessed

When I was brainstorming with the marketing team earlier this week about what company would be my next pick for my UX Review, I had been leaning towards reviewing a store – more specifically along the lines of fashion/clothing (the fashionista in me was bubbling). Immediately the team grinned and suggested the San Diego youth-fashion hot spot, Charlotte Russe.

CharlotteRusse.com along with the brick and mortar stores deliver style in clothing and accessories, providing an exciting, fashionable assortment of merchandise that compliments virtually every facet of our customers’ lifestyle. The stores provide fashion and lifestyle needs of young, fashion-conscious women in their teens and early twenties, offering trend right apparel and accessories at value prices.

Let’s take a look at CharlotteRusse.com and how they’re doing in usability and sociability since their launch 6 years ago. Headquartered here in San Diego – Charlotte Russe has undergone rapid expansion in the past couple of years – let’s see how the website is handling the growth.
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San Diego is known for its weather, its beaches and its attractions. Talk to any out of towner and they’ll likely tell you they are heading to one of two spots during their stay here: the World Famous San Diego Zoo or SeaWorld. We decided to take a stroll inside seaworld.com this week to give you an insider’s look at why the aquatic park’s website may not be as friendly as it could be to its patrons. Continue reading

Active.com is a San Diego based online community for people who are passionate about team sports, health & fitness, and other recreational activities. Active.com serves as a portal to connect athletes to like-minded athletes, sports, training programs, tips and nutrition.

Since its first site launch in 1999, Active.com hasn’t been through as many redesigns as I would have expected – the first design for Active.com was launched in 2000 and was kept until 2001 and then Active posted a change in 2002 through 2007. For five years Active.com kept the same static, 3-bubbled homepage design. In summer of 2007 they launched a newly designed look (beta) so let’s see how the redesign pans out…

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We received great feedback from our first UX review spotlighting SignOnSanDiego and are really looking to keep the momentum rolling. At dt we are focused on bringing the community together and highlighting the companies and the people that make them up. So for this edition we’re staying local and taking you on a ride through PETCO.com… Continue reading

Welcome to digital-telepathy’s newest section of our blog where we take well known brands and startups and put them through a User Experience (UX) review. We do these reviews as a way to promote untapped opportunities that these company’s have that seem to be just beyond their view of sight. We look at 4 main areas for our audit including their online brand strategy, social aspects, implementation of technology and functionality. All in all we hope the companies read our reviews, ask questions, comment and make changes to create a more enriching experience for their web community.

SignOnSanDiego.com is the digital sister of the San Diego Union Tribune. Since its launch almost 11 years ago, SignOnSanDiego.com has been through many redesigns – in fact almost every single year the design was changed completely. But is the functionality and UX farther along today than from their first version launched 11 years ago? Something tells me I’m headed for an interesting review… Continue reading