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Diggs vs Comments : What motivates users ?

954Diggs

Here’s a sample digg story I ran across this morning,
Standard digg-bait headline, average 954 diggs, but 228 comments.

I CAN understand why the 954th person dugg it, it shows up in their profile, it pushes the story further up, algorithm etc.. etc…

What I CANT understand is why the 228th person commented on it. What is their motivation ?

Digg only shows the first 50 or so comments by default, so its highly unlikely someone will click through 4 pages of comments to get to their comment. If chances of anybody noticing their efforts are so slim, Why do they do it?

This is not a rhetorical question, I don’t have the answer to this, I would like to open it up to discussion and see if someone can shed some insight on why commenter #228 even bothered, or why people leave 10,998 comments on YouTube videos.

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Comments (3 comments)

You raise a great point, Ayush. What is the motivation? Most ppl leave comments on say, Techcrunch because from there they are able to generate a slight amount of traffic to their site.

But if you can’t even access comment #228 what’s the point? Is it just self fulfillment from the commenter? I don’t post comments on digg for that same reason - no exposure. Perhaps ppl have way too much time on their hands…

Sarah / May 20th, 2008, 7:48 am / #

- Like you mentioned could be generate bit of traction from popular blogs
- From the site owner’s perspective it shows him the level of popularity his/her article achieves.
- Sometimes it becomes a trend where are people are tempted to comment.. on a particular piece
- If an article dates back to something like 2006, then the last comment displays the the duration of active discussion. Sometimes it happens that visitors just visit last comment to see the thoughts flowing from the readers of the article.

daksh / May 28th, 2008, 1:29 am / #

Some people comment for exposure, they think about the benefit of spending the time. Others, they react, they want to post their feelings or thoughts, and they get their say in, feel fulfilled, and move on. Do they care about exposure? I doubt it. Do they think in those terms? Doesn’t seem like it.

Rob

Rob / June 6th, 2008, 2:08 pm / #

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