dt Launches New Site

You may have noticed that we recently redesigned our site. The redesign was mainly a push by the designers (Gema & I), but eagerly supported by everyone here at dt. We are our most important client and are constantly looking to improve and adapt to changes within our insanely fast growing industry. Our website is never done. It is constantly evolving and getting better. Remember in school when you would turn in a paper and the teacher would immediately assign you another?(I used to hate that!) That’s how we treat every page of our site. It keeps us fresh and makes us constantly critique and improve our process. Here are some of the changes we made…Hope you like them!

Old Site:

New Site:

1. We increased the overall width of the site - Due to the increasing size of the average computer monitor, sites have been getting wider over the years. This is nice for us designers because it gives us more real estate above the fold, less scrolling and more breathing room. Wider just looks better (if you disagree, look at the tv industry).
2. We broke free from the “page” look - Our old site was contained within the boundries of a rounded rectangle. Our new site is nice and open with headers and footers tiling the full width of the monitor.
3. We switched the emphasis of the homepage – Our old homepage was very product-heavy. Our new site puts the emphasis on us as a company. We highlight what we are doing by showcasing our latest projects, our blog, and upcoming events that we are attending, participating or hosting.
4. Our footer has a footer! – A lot of companies are breaking free from the boring “privacy policy & copyright” footer. We incorporated a nice big footer that highlights our social media links, employment opportunities and information on our co-working space. It balances with our large header and gives the page a solid foundation.
5. We gave it a flexible layout – We are using a slightly modified 3 column layout that allows us to be flexible using a 2/3 1/3 column structure for most pages, while our more graphic heavy pages (projects & side dishes) use all 3 columns.
6. We focused on simplicity – We shortened our copy and removed unnecessary pages. We have lots to say but we want our website to be clear and simple. We feel that the details should be discussed in person.

These are just a few of the changes that I wanted to highlight. Look for more changes in the near future. They are coming!